A Charity bloodbath

2011 – A charity Bloodbath?

In the last few weeks the media has been full of speculation that 2011 will prove to be a hard year for charity fundraising.

The fundraising arena is becoming increasingly competitive, as government funding shrinks the big society is meant to step in and take its place. But where are these funds going to come from and is there enough to go around?

Consensus in the third sector is that the outlook for charities in 2011 is difficult, even painful. A recent report in Third Sector magazine was entitled ‘Austerity Watch: 2011 will be a bloodbath’. The prognosis of the article was that cuts in statutory funding, a potential decrease in personal giving and bamboozlement about the role of the ‘big society’ would lead to ‘a difficult and painful 12 months’. The view of the Third Sector magazine’s panel of experts was that charities would have to reconfigure, essentially to reorganise, adopt new strategies and look elsewhere for funding in an increasingly competative environment. 

Anecdotal evidence suggest that current fundraising strategy of many charities sImply will not meet new demands. 

How can charities meet the fundraising demands that 2011 looks set to pose?  

At Tarnside we have been approached by a number of charities who are looking for help to review their appoach to fundraising in this difficult environment, in response Amy Blake, Tarnside’s lead consultant and an expert in the field of helping organisations review and develop their fundraisng strategies, has put together a simple Health Check to get charities fit for fundraisng in 2011.

Amy said:

‘2011 is undoubtedly going to be a really hard year for many charities, fundraising is going to be hard but the news isn’t all gloomy, there are a number of simple steps you can take make sure your organisation is fit for fundraisng:

  • Review your current fundraising effort carefully. What’s working, what isn’t and where’s the gap?
  • Look at your current network. Are you working them hard enough?
  • Analyse your case for support. Is it really inspiring how does it compare to the comptition?
  • Go for the easy hits first. Maximise the income from your current before you look for new funding streams

Find out more:

If you would like more information about how Tarnside can help your organisation get fit for fundraising in 2011 please get in touch.