Feasibility Review
The Tarnside Feasibility Review is a process of interviews and analysis by our consultants. It will take the organisation through a process that reviews the key messages of the cause and, if necessary, the basis of the cause itself. This exercise starts a process to ensure that an organisation and project team are aligned and performing effectively and can deliver a successful campaign.
The Problem
A project has been identified which needs major funding. It is an exciting development, however you are probably all too aware of the immense amount of work needed and the consequences of getting it wrong. Whatever point you have reached you now want to get it right and ensure that the campaign is truly capable of achieving its goal.
Fundraising requires a high expenditure of limited resources - time, money and energy. You will be identifying all your most useful friends, calling in all the goodwill that already exists for your cause and looking to generate more. This will require an inspiring purpose and an effective appeal. It will take everything you can give it and it must succeed.
Some questions that may have entered your mind:
- How can we ensure that our aims are realistic?
- Is our cause truly convincing and inspiring?
- Have we identified all the potential sources of funds?
- How best can we approach potential funders?
- Are our resources sufficient? Are we prepared?
- Do we need ongoing consultant support?
Strategic review structured process
An effective strategic review is essential as a precursor to a successful campaign and will:
- Highlight any weaknesses and propose solutions;
- Provide a wider perspective;
- Guide your detailed planning; and
- Give the campaign the greatest chance of success.
It provides the assurance that will give you the confidence and knowledge to proceed.
The Outcome
A comprehensive Feasibility Review Report will present:
- An overview of the cause and its strengths and weaknesses, reviewing its strategic aims and the clarity of its message;
- A review of your current supporters' networks to identify links that already exist to potential funders;
- Suggestions for additional sources of funding;
- Outline proposals for a campaign strategy; and
- Measurable next steps as a basis for ensuring that the campaign gets off to a successful start.
The report will also offer advice in areas such as:
- Other competing appeals and an assessment of their potential impact;
- Your organisation's resource base and its readiness for the campaign;
- The likelihood of attracting the funds required and an estimate of timescale;
- A process for further developing fundraising activity; and
- The budget, staffing and resources required to develop your strategy.
A pdf with an introduction to The Tarnside Feasibility Review can be printed here
